![]() ![]() ![]() ![]() This revenue stream becomes its most lucrative when data is used to create user profiles, resulting in personalized ad targeting. There is money to be made in online advertising, and this ecosystem is the lifeblood of everything from media outlets to search engines and social media platforms. The first iterations of the DuckDuckGo search engine, launched in 2008, focused on offering improved search results – taking on the likes of Google and Yahoo! – but as time went on, the company’s attention pivoted to emerging security and privacy challenges. INTERVIEW DuckDuckGo’s journey started as an idea in the mind of Gabriel Weinberg, who found poor search results and high levels of spam a daily annoyance when he was browsing the web. DuckDuckGo’s Daniel Davis discusses the privacy-focused search engine’s future in the market ![]()
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